Chocolate bar wrapping paper packaging mockup design

City Chocolate

Directing Bespoke Product Packaging for "City Chocolate"

Leading cross-functional creative strategy and packaging design from initial naming to physical production for an exclusive, executive-led event.
  • Role: Lead Creative Designer
  • Timeline: 3 Months
  • Tools: Adobe Photoshop, Adobe Illustrator

The Setup

I was tasked with designing a bespoke chocolate bar package for a high-profile event hosted by Chocolate City Music. The core challenge was aligning the vision of an external product partner with the internal executive team (CEO, VP, and Marketing Lead) to create a premium physical asset that seamlessly embodied the music label’s brand identity.

Old Design
Chocolate bar wrapping paper packaging mockup design
New Design

The Decisions & Trade-offs

The early visual iterations utilized standard yellow wrappers with generic 3D chocolate splash graphics, which lacked the exclusive feel required for a major music label’s executive event. I completely pivoted the creative direction, replacing the glossy wrapper with a premium, minimalist box design.

I introduced a retro-elegant serif typography for the wordmark and established a distinct color-coded identity system for variants, including an earthy brown for Mocha Chocolate and a vibrant pink for Dried Fruit Crunch.

I centered the flavor profiles within metallic-style badge emblems to immediately elevate the product's premium aesthetic.

To manage the strict realities of physical production, I engineered precise, die-cut packaging schematics in Adobe Illustrator across six different flavor profiles.

I meticulously typeset mandatory regulatory information, ingredients, and the partner's production details to ensure full commercial compliance without cluttering the minimalist design.

Flat, high-resolution close up of die-cut layouts (Mocha, Coconut Milk, Nut Milk, etc.)

The Outcome

Shipped on Schedule: The complete branding and packaging schematics were researched, designed, and sent to print, wrapping the entire project within the strict 3-month deadline.

Stakeholder Synergy: By leading the creative strategy from the front, the final product successfully unified the vision of the external business owner and Chocolate City Music’s C-suite.

Clean, high-resolution close-up of the Mocha & Milk Chocolate boxes
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