Safety anxiety
Non-swimmers feared deep water and had no way to know what to expect before they got there.
Logistical friction
The route from the expressway to the park entrance was confusing and stressful to navigate.
Ticketing confusion
Height-based pricing is core to how the park charges, but online it read as unclear and frustrating.
Visual hierarchy
Large, vibrant hero sections showcase the Wave Pool and Black-hole Wave slide to evoke the excitement of actually being there.
Conversion-centric UI
"Select date" and "Buy ticket" sit as the primary floating actions on the mobile home screen, not buried in a menu.
Wayfinding
Dedicated air and land route sections speak directly to travellers coming from Asaba, Benin, and Warri.
Shuttle integration
To close the accessibility gap research surfaced, a future update adds a "Book a shuttle" feature that bridges the expressway and the park entrance directly in the app.
Built to scale
The system is designed to grow with the park, as it expands into a 70,000-square-metre resort and hotel.
